Aldric Chang

Why Animated Commercials Rock and 'Live' Adverts Don't



Posted: Wednesday, February 20, 2008

by
How to Make Money Online

There is an increasing trend for businesses to gravitate towards using animation for their commercials, and for good reason too. This article discusses some of the more popular reasons why business marketers are doing that and will hopefully give you an insight.

1. 'Live' adverts require actors and models, and they can be hard to schedule if they are popular. This can be a problem if they fall ill, go out of the country or busy with other assignments.

2. Popular actors and models can be expensive to hire. Some of their managers may charge according to where the advert is shown, meaning an extra fee per location.

3. Using actors and models may have many red-tapes due to consideration for their image and many concepts may not be fulfillable.

4. Actors and models are susceptible to popularity upheavals. Artistes are just humans prone to scandals and scandals can easily cause a wane in their popularity.

5. Animated adverts using animated characters on the other hand do not suffer from the above issues live TV adverts face. As far as a make-belief character is concerned, its popularity can be timeless. Just look at Fido Dido!

6. With animation, the sky's the limit! Animation can achieve the most bizarre special effects and be presented in the most abstract environments without any worry about the logistics and possibilities. You can go as far as Mars or as high as the Heavens! You can make an entire city black out or make the Sun go nova! Go wild with animation!

7. Animation can be combined with live environments or actors to create a really cool commercial. But a 'live-shot' commercial is just that - a plain old boring commercial! Just look at all the cool mobile hand phone ads combining special effects with live elements!

8. Contrary to popular belief, animated adverts are usually cheaper to produce than 'live' adverts if you deal directly with the animation house and not through a third party like an advert agency. Many times, advert agencies sub-contract the work to animation companies and utilize their concepts instead of coming up with their own, charging a fat fee for their 'trouble'! As you can imagine, the charges of an animation company alone without the intervention of an advert agency can be much lower, and in many cases more affordable than a 'live' advert.

Visit http://www.media-freaks.com/mediafreaks-optin.html receive a free report describing how your competitors are using 3D animation services to sell their products cum services and increase their revenue!

This article was contributed by Aldric Chang - a creative businessman who is active in music composing and production, internet marketing, casual games production, animation production, cartoon production and character licensing. He's currently intent on growing his up-and-coming animation company - Mediafreaks http://www.media-freaks.com - into a behemoth entertainment enterprise.

To read more animation related articles, please visit http://articles.media-freaks.com

This article was contributed by Aldric Chang - a creative businessman who is active in music composition and production, internet marketing, casual games production, animation production, cartoon production and character licensing. His 3d animation studio - Mediafreaks - is focused on producing high-end animation work for documentary producers, advertising houses and cartoon animated series - with projects ranging from the animation of dinosaurs to the visualization of natural disasters and something as chic as 3d jewelry animations.  

You can also visit the Mediafreaks Animation Showcase Site for an extravaganza of the coolest and funniest free animations on the net.
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